RESUME

 

With over 12 years experience in digital marketing, I am a customer-focused and data-driven leader with expertise in engagement and retention, proven technical ability and cross-functional collaboration skills. After working at Fortune 500 companies, early-stage startups, & unicorns, I have the skills to make a positive impact on customer LTV, product roadmaps, and customer experience.

Analytical

Numbers-Driven

Logical

Practical

Illustration of Righ Brain and Left Brain

Creative

An eye for new opportunities

Free Thinking

Work​
experience​
CRM Consulting

​2019 - present

 

Clients:

DoorDash, Senior Manager CRM, 2020-2022

  • At the start of the pandemic, DoorDash's CRM team needed someone who could jump in FAST to tackle a barrage of high priority projects. From building out a program to activate new users, to auditing how we execute internationally, to training dozens of new hires, there was no limit to my scope. This was a two-year engagement, references available.

Fuzzy Pet Health, Head of Lifecycle Marketing, 2019-2020

  • Fuzzy Pet Health needed Lifecycle Marketing infrastructure to nurture their leads and free users into members of their $600 annual membership pet wellness program, as well as a monthly subscription eCommerce product. In addition to CRM projects, I oversaw content marketing strategy and product branding. References available

More to Come!

 

Pandora
Senior Manager, CRM
​2018 - 2019

 

I led a team in a high volume environment where our performance was reported to the CEO and shareholders. I led a team in building out audience-focused strategies for driving subscriptions & LTV, and preventing churn using our channels. I developed strategies for major product launches, including Podcasts and SiriusXM and worked with cross-functional teams to ensure scalability and consistency. 

 

 

AEG Presents
CRM Manager
​2017 - 2018

 

I was one of the first members of a new digital marketing team for AEG Presents. At AEG, we built a bespoke marketing tech stack, including a migration of our database and custom integrations with ESP and CDPs. I was able to deepen my technical skills through project managing these integrations and working hand-in-hand with our product manager. From this experience, I have become a highly technical marketer who can defend not only the “Why” but also the “How”.

Ticketmaster, Digital Marketing Manager, ​2015 - 2016

Responsys/Oracle, Deliverability Specialist​2015  

Apple Music, CRM Manager​2014-2015

JamBase.com, Senior Production Manager 2013-2014

Skimlinks, Marketing Coordinator 2012-2013

Skills

Data-Driven Strategy

A/B Testing

Customer Segmentation &                   Personas

Deliverability

Copywriting

Tactical Email, Push & SMS                   Execution

Delivering Clear Results 

Cross-Functional Collaboration

Content Marketing

Brand Strategy

Referral & Loyalty Programs

Customer Data Privacy

Event Marketing

Tools

ESPs: Responsys, Iterable, ExactTarget/SFMC, Adobe Campaign, Autopilot, Yesmail, Mailchimp/Mandrill

CDPs: Lytics, Segment, ActionIQ

Google Analytics

Looker

Tableau

Intermediate SQL

Education
OHIO UNIVERSITY
E.W. Scripps School of Journalism
BSJ, Broadcast Journalism & Marketing

​2007 - 2010

 

I graduated early from Scripps, one of the nation's top journalism schools, which I attended on full academic scholarship. My focus was in Radio and Television broadcast journalism, which built my mass communication skills. I also specialized in Marketing, through the College of Business. During college, I worked at WOUB TV and Radio, was an elected officer in College Democrats, and tutored English writing for Graduate, PhD, and ESL students.

Go Bobcats!