CRM Consulting

​2019 - present

 

Clients:

CellarTracker, Lifecycle Marketing Consultant, 2023-present

• The internet's most engaged and comprehensive wine collector community was looking to expand their relationship with their users and build the business from the founder's cellar to a venture-backed and revenue-driving service. By building out revenue-driving campaigns, widening the funnel with engaging content that shows users value, and ushering in a new mobile app, I was able to maximize their CRM investment.

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DoorDash, Senior Manager CRM, 2020-2022

• At the start of the pandemic, DoorDash's CRM team needed someone who could jump in FAST to tackle a barrage of high priority projects. From building out a program to activate new users, to auditing how we execute internationally, to training dozens of new hires, there was no limit to my scope. This was a two-year engagement, references available.

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Fuzzy Pet Health, Head of Lifecycle Marketing, 2019-2020

• Fuzzy Pet Health needed Lifecycle Marketing infrastructure to nurture their leads and free users into members of their $600 annual membership pet wellness program, as well as a monthly subscription eCommerce product. In addition to CRM projects, I oversaw content marketing strategy and product branding. References available

More to Come!

 

Discord

Senior Manager, Lifecycle Marketing
​2023 - 2024

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At Discord I was their first lifecycle marketing hire, brought on to build the function from 0 by taking ownership of existing in-app surfaces, introducing new channels, and creating omni-channel strategy goaled on revenue. The 2024 strategy I put together will drive an anticipated impact of over $2.8M in year 1. To deliver on this strategy I led an ESP selection effort from RFP to contract in under three months.

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Pandora

Senior Manager, CRM
​2018 - 2019

 

I led a team in a high volume environment where our performance was reported to the CEO and shareholders. I led a team in building out audience-focused strategies for driving subscriptions & LTV, and preventing churn using our channels. I developed strategies for major product launches, including Podcasts and SiriusXM and worked with cross-functional teams to ensure scalability and consistency. 

 

 

AEG Presents
CRM Manager
​2017 - 2018

 

I was one of the first members of a new digital marketing team for AEG Presents. At AEG, we built a bespoke marketing tech stack, including a migration of our database and custom integrations with ESP and CDPs. I was able to deepen my technical skills through project managing these integrations and working hand-in-hand with our product manager. From this experience, I have become a highly technical marketer who can defend not only the “Why” but also the “How”.

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Ticketmaster, Digital Marketing Manager, ​2015 - 2016

Responsys/Oracle, Deliverability Specialist, ​2015  

Apple Music, CRM Manager, ​2014-2015

JamBase.com, Senior Production Manager 2013-2014

Skimlinks, Marketing Coordinator 2012-2013