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a bit about me:

After 10+ years of working in-house for companies like DoorDash, Pandora, LiveNation, and AEG Presents, I have a proven track record of building​ lifecycle marketing solutions that scale. Whether your  retention marketing program is just getting started, or you're looking to take your established team to the next level, I have the experience to get help.

What I can help you do

  • Retention Strategy - Increase customer LTV by leveraging and optimizing owned channels

  • Project Management - CRM tool implementation including ESP migrations

  • Team Structuring & Training - Offering guidance to leadership on how to build a high-impact CRM team; developing structures to drive ROI, streamline onboarding, reduce mistakes and increase efficiency

  • Personalization & Data Implementation - Making use of your existing datasets effectively & integrating new data streams 


Whether it’s tackling a massive technology or implementation project, building a program from scratch, optimizing your existing program, or something else, I’d love to talk with you.

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